Before joining this class, I never really thought about how finance and museums work together. I mainly thought of a museum as a place of art, history, and education. However, after taking this class, I have learned more about how museums and business go hand in hand. I realized that museums also have their own financial struggles, just like any other corporation. They need money for their employees, maintaining the museum and artifacts, creating their exhibits, and much more.
One connection I have made from our class discussions is when we were learning about the White Cube by Brian O’Doherty, which taught me about how museums make decisions that influence how visitors learn about the objects or artwork. O’Doherty also talks about how the “White Cube” gallery is designed to influence the visitor’s experience at the museum by changing the lighting, background, spacing, layout, etc. These choices are also influenced by finances. Renovating buildings, curating the topic, lighting, and wall color are all very expensive. If museums do not know how to work with their money, how much to spend, invest back, or how much debt to take on, their exhibits would not be able to give the visitors the full experience.
Finance also contributes to museums through budgeting, investing, fundraising, taxes, and pricing decisions if they are selling art. Some cash flows museums have include ticketing, memberships, donations, and merchandise. A finance professional could help budget those cash flows to create more opportunities for expansion, provide a safety net for big projects, and make sure everything runs smoothly. For example, if a museum wanted to make its admissions cheaper to make it more accessible to its community, a financial advisor could help them with sponsorships.
I also think that Museums can teach people about financing. I believe museums could show an exhibit of how the costs of everyday purchases have changed, like gas prices, groceries, schooling, housing, and wages. They could show this across different points in time throughout history. People could see what $5, $20, and $100 could buy at those points in time. I think that this would educate people on how money circulated in the market
Overall, I would say that this class has changed my perspective on museums. I now know how to appreciate a museum, and I can use my knowledge from class to maybe curate my own exhibit some time. It also affected my thinking on how museums and business interact day to day. Museums need strong financial management in order to keep collections, create exhibits, stay accessible, and continue staying sustainable long-term. Finance professionals could help museums make responsible decisions with budgeting, investments, fundraising, and more. Although the two topics seem to be as far from each other as possible, they have a lot more in common than meets the eye.